Why it's called Outdoor Outlaw

Outdoor Outlaw is more than just a brand name.

It comes from family. It comes from memories. It comes from a life spent outdoors.

Growing up, hunting and fishing were a big part of my life. Some of my best memories were made outside with my dad, Jimmy. Whether we were hunting, fishing, running dogs, or just spending time together, the outdoors was where we built a lot of who we are.

My dad was given the nickname “Outlaw” by his friends. When we ran dogs hunting, his CB handle was Outlaw, and that became how a lot of people knew him. It was more than just a nickname. It became part of who he was, and it is something that has always stuck with me.

That is where the name Outdoor Outlaw came from.

This brand is a tribute to him and to the life we lived outdoors. It is a way to honor those memories, those lessons, and the bond that was built through hunting, fishing, and being outside together.

But Outdoor Outlaw is also about the future.

I wanted to build this brand with my daughter, Abby. She means more to me than life itself, and I want this to be something we can grow together. Something that future generations of our family can look back on and be proud of.

To me, Outdoor Outlaw represents family, tradition, hard work, and the outdoor lifestyle. It represents the early mornings, the long days, the stories, the dirt roads, the hunting dogs, the fishing trips, and the moments that stay with you forever.

This brand was not created just to sell shirts and hats.

It was created to carry a name, a memory, and a way of life forward.

Outdoor Outlaw is for the people who were raised outside. The ones who understand that hunting and fishing are not just hobbies. They are memories, family traditions, and a connection to where we came from.

This brand is an homage to my dad, a promise to my daughter, and something I hope my family can be proud of for generations to come.

Outdoor Outlaw
Raised Outside. Built Not Bought.